Every social media platform has its’ own rules of engagement, and trying to master them when you’re on multiple platforms can be a challenge. But since you’re here, you know that Instagram (IG) is the cool kid and understand that your ROI will be considerable if you focus your efforts here.
Yet another reason to become a dedicated Instagrammer, unlike Facebook and Twitter, IG isn’t about posting frequency. You can find meaningful engagement and conversion with followers whether you post twice a day, or 20 times a day. The secret is consistency. Radical changes in your posting habits negatively impact your momentum. So figure out a schedule that works for you and stick to it.
Another question that goes hand-in-hand with, “How often should I post?” is “When should I post?”
If you’re speaking in general terms, a quick Google search will tell you that the most successful times to post on IG are… well, it all depends on whose two cents worth you value the most – everyone seems to have their own thoughts on the matter.
The reality is that every account has a “optimal time” to post and many factors are considered when determining the ideal schedule, including industry, audience, and location.
Another consideration is that IG has taken a page out of Facebook’s… book, and is now “curating” feeds based on which content it thinks will generate the most engagement. What this means is that you could post something at a seemingly appropriate time, and no one may see it; or vice versa, post at an odd time and you’ve never seen so many interactions on a photo of a cat and a guinea pig spooning.
Here at Eight Clients we’ve developed our own measurement software in conjunction with researchers at the University of Melbourne. We created Depth Measurement because we understand that the most effective IG protocols are custom, tailored to each client’s unique needs, expectations and goals.