Netflix brings spatial audio to all devices, Publicis appoints an avatar as its Chief Metaverse Officer, and Thor: Love and Thunder storms into theaters

by | Jul 8, 2022 | Blog

WHAT’S NEW IN SOCIAL

NETFLIX BRINGS SPATIAL AUDIO TO ALL DEVICES

Netflix has just leveled up the cinematic experience at the comfort of your own homes. With the help of Sennheiser’s AMBEO tech, they’re bringing spatial audio via any 2-channel stereo hardware, without the need for other surround sound speakers or home theater equipment. How awesome is that?

Spatial audio is designed to provide a theater-like surround sound effect from a movie or TV show. It recreates a cinema-style experience with an audio mix that surrounds you, where sounds appear to be coming from all around you, making it seem like you’re in the heart of the action. 

Netflix is rolling out the immersive audio experience to all devices throughout its catalog of original titles, starting with the fourth season of “Stranger Things,” “The Adam Project,” “Red Notice,” “The Witcher,” “Locke & Key,” among others. 

To level up your next home movie night, you can type “Spatial Audio” into Netflix’s search bar to find out which movies and series are spatial audio compatible with your streaming device. 

 

PUBLICIS APPOINTS AVATAR AS ITS FIRST CHIEF METAVERSE OFFICER

ICYMI, Publicis Group has paved the way for brands and agencies to enter the online world of Metaverse by appointing its first-ever Chief Metaverse Officer named Leon, who also happens to be a computer-generated avatar.

Leon closely resembles the lion in Publicis’ trademark corporate logo. To celebrate the roots of one of the largest advertising companies, Leon was created by Publicis’ Conseil division in France, and also comes with a French accent. 

Leon Avatar is described as “a new interface to help its clients understand, navigate and develop Web3 strategies.” You can watch Leo in action in the video below.

 

META PAVES WAY FOR GREATER CONNECTIVITY AND INCLUSION WITH NEW AI MODEL THAT TRANSLATES 200 LANGUAGES

In this global digital age, only a handful of languages, including English, Mandarin, Spanish and Arabic, dominate the web. This is why billions of people still can’t access online content or participate in conversations and communities online through their native language. 

To help create a more authentic and connected world, Meta AI researchers created No Language Left Behind (NLLB), an effort to develop high-quality machine translation capabilities for most of the world’s languages. Their innovative and forward-thinking team has built a single AI model called NLLB-200, which translates 200 different languages with an accuracy far more than what previous technology was able to accomplish.

NLLB will help more people read text in their preferred language, without other intermediary translations that may get the sentiment or content wrong. This kind of work can have the ability to advance other technologies, like creating systems to add more accurate subtitles for movies all over the world.

Learn more about the team that will help make the Metaverse accessible to more people around the world in this video.

AMAZON HEADLINES INFLUENCERS TO DRIVE SALES FOR PRIME DAY 2022

Prime Day, Amazon’s annual event where shoppers can take advantage of discounts on a huge number of items, is set to run this year on July 12-13. To promote this sales event, Amazon announced that its livestream shopping market, Amazon Live, is hosting live chats with creators talking about Prime Day deals. Shoppers watching the Prime Day live streams can purchase the featured products through a scrolling carousel below the video.

The event will feature a number of celebrity cameos, including comedian Kevin Hart, Australian model Miranda Kerr, and “Selling Sunset” star Chrishell Stause

This initiative will help the e-commerce giant reach more Gen Z shoppers. Based on a June 2021 study by creator marketing platform LTK, Gen Z shoppers highly trust the content creators they follow and 92% of all Gen Z adults (ages 18-25) have purchased an item based on an influencer’s recommendations. With the help of influencers, it can help drive a more successful Amazon Prime Day during this time when people may be more cautious about spending.

 

WHAT’S TRENDING IN SOCIAL

THOR: LOVE AND THUNDER STORMS INTO THEATERS

This week, Marvel fans rejoice as their god of thunder’s return to the big screen. For those that love finding easter eggs hidden in scenes, they’ll be happy to know that there are a lot of family ties set in this particular movie. 

In a recent interview with film critic, Kevin McCarthy, Chris Hemsworth revealed that his children, and kids of Natalie Portman, Taika Waitit, and Christian Bale, also make an appearance in Thor: Love and Thunder.

You can watch Chris talk about their kids with pride in this video:

 

KIM KARDASHIAN AND NORTH WEST MAKE HEADS TURN AT PARIS FASHION WEEK

Like mother, like daughter. Kim Kardashian and North West were spotted out in Paris for Couture Fashion Week where the mother-daughter-duo served up killer outfits.

While the two may have seemingly different personal styles, North is growing up to be a budding fashionista herself, with these looks spotted during their strut around the city of lights.

MOVE OVER KYLIE JENNER, RIHANNA IS NOW THE YOUNGEST SELF MADE BILLIONAIRE

At 43, Rihanna is now the youngest self made billionaire in the US, with a net worth of $1.4 billion, according to Forbes’ 2022 list. She has taken over the title from Kylie Jenner, who is estimated to have a current net worth of $600 million.

According to Forbes, Rihanna⁠ is currently the co-owner of Fenty Beauty and a 30% stakeholder in her Savage x Fenty lingerie line⁠. She is also her native Barbados’ first billionaire, as well as the only woman under 40 on this year’s list of female billionaires in the U.S.

The multi-award singer who recently welcomed her first child with A$AP Rocky, has also been teasing that she’s been working on new music, which can further fuel up her net worth soon. 

Rihanna tells Vogue, “I’m looking at my next project completely differently from the way I had wanted to put it out before. I think this way suits me better, a lot better. It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.”

AUSSIES TRY EACH OTHER’S LUNCH ORDERS

Now that hybrid work is starting to become the norm, the days you go into the office and mingle in person with your colleagues has been a bit of a special experience. And whatever you have for lunch should be an even better treat. In this video, watch how co-workers taste and score each other’s lunch. Wonder who wins the highest score? Find out here: 

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