Check out the weekly buzz on our favourite social media platforms, including new features and what’s trending!
4 New Social Updates
Instagram tests reminders for product launches on Shopping
To help brands keep people in the loop and make the shopping process more seamless, Instagram is testing a new feature that lets them set reminders for product launches on Instagram Shopping. With this new feature, people are sent reminders of upcoming drops so they can buy the products as soon as they are available without leaving Instagram. These reminders come in two forms: Stickers that can be added to Stories and product launches on feed posts, which are both ideal for very limited editions and collaborations. While this feature is only available to a select few brands in the U.S., Instagram may roll it out to more brands in the future.
New Stories ad objective invites users to start conversation
Facebook has introduced a new objective for Stories ads that invites users to start a conversation on Messenger. This new objective is available for Stories on Facebook, Instagram and Messenger. With this added objective, brands and advertisers can increase the conversation with their customers. This feature is now available to businesses with Messenger templates set up in their Facebook Ads accounts.
Facebook is hiding the number of ‘likes’ on posts too
As part of a new test aimed at improving how users feel, Facebook is now hiding the number of ‘likes’ on posts for users in Australia. This follows a similar trial experiment on Instagram, which also removed visible likes in Australia and a few other countries earlier this week. This change indicates the pressure the platform is facing over the possible impact its technology has on mental health, and especially on children. Australia was chosen to be the first country the test was carried out on due to its “digitally savvy audience”. For now, Facebook will assess the test’s effects before deciding if it’ll roll out to more countries.
LinkedIn adds new tools to Campaign Manager
To help advertisers reach the right audiences better, LinkedIn has added new tools to its Campaign Manager. These new tools, which includes better audience forecasting and intelligence, are designed to help marketers who are looking for more powerful reach and insights for their campaigns on LinkedIn. In addition, the platform is making its demographic reporting feature better by allowing advertisers to understand which audiences are watching their video ads, opening Sponsored InMail messages, or filling out Lead Gen Forms. With access to this data, advertisers can find out the kinds of professionals that are become leads or engaging with content.
4 Things Trending On Social
Woman’s unorthodox artwork goes viral
A woman from Beijing, China has attracted close to 5 million likes for her unorthodox and very talented artwork. In one of the paintings, small pieces of paper are put together to create a cartoon character from a recent popular movie. Upon blowing the pieces of paper, the paper pieces are flipped to reveal another completely different painting. The woman and her team have also explored many other unconventional methods, including spray painting into bowls, layering jeans and using other mediums to create other stunning artwork. Watch some of the best pieces here.
Company faces backlash for shaming job applicant for Instagram bikini photo
Depending on the job you’re applying for, some people include their Instagram handles as part of their resume. That’s fine usually, but not so for Emily Chow, a 24-year-old from Texas, who applied for an internship at a marketing company called Kickass Masterminds. In response to her application, the company reportedly took a screenshot of a bikini-clad picture from Clow’s Instagram page and used it in their own Instagram Story, calling her out for her “unprofessional” content. When Emily saw the post on the company’s social media channels, she shared it on Twitter and it quickly went viral. Unsurprisingly, many took it to social media to show their support for Emily. The company faced swift backlash, resulting in them shutting down their channels and disabling their website for “shaming” the applicant.
Angry landlord exposes luxury influencer’s rubbish-strewn apartment
A glamourous influencer, Lisa Li, with more than 1.1 million followers on Chinese social media platform Weibo has been forced to apologise after her landlord exposed photos of her trash and dog poop-strewn apartment. On the platform, Li regularly posts about fashion, restaurants and luxury vacations, however, there is always more behind the picture, as with many social media celebrities. After the property manager made multiple attempts to get in touch with Li, who had recently moved out of the apartment, she decided that shaming her former tenant online was her only option. After the video went viral, Li lost many followers until she posted an apology video that showed her shaking hands with her landlord.
VSCO girl: the trend taking over social media
“VSCO girls” are the latest subculture to arise from social media apps like TikTok and Instagram, where millennials and Gen Zers are often heavily influenced by one another. The name comes from VSCO, an editing app known for its filters that create a consistent social media aesthetic. The term is used to describe female teenagers who dress and act in a certain manner that is virtually indistinguishable from one another, both online and in real life. The hashtag #VSCOgirl has been used on more than 1m posts on Instagram, showcasing an aesthetic mostly made up of a colourful, beachy lifestyle.