When you decide on the right social media agency, it’s important to get the most out of the engagement. Here are some guidelines which may help you after engaging a social media agency.
Be clear about your goals and expectations
As the kingpin of marketing Zig Ziglar said, “If you aim at nothing, you’ll hit it every time”
The social media agency you select can help you with goal-setting if you don’t know where to start. However, if you do have some specific burning desires and expectations in the back of your mind, it’s best to communicate these with your agency. Having a clear direction and a laser focus is really helpful for an agency as opposed to a shotgun approach.
For example, we want to hit X website visitors by 20 December. This is a SMART goal. (Specific, Measurable, Achievable, Relevant, and Time-bound.)
Share a lot of information
It makes sense to share your style guide, fonts, and blog strategy with your social media agency so they can ensure you are consistent across all channels but also think about sharing other information.
If your social media agency knows about an upcoming product release, new venue opening, or an operational change, they can start to build campaigns that will help you achieve your goals.
This is especially true if your agency is also helping with community management and is on the front line when it comes to answering customer questions.
Communication is critical. Not only is it important to communicate overarching business goals to your agency but it’s also important to provide continuous feedback on the performance of campaigns or changes within your business. This will help your agency deliver the best possible social media content which is aligned with your immediate goals. Above all, communication is key throughout this process. Your social media agency will be better at achieving your goals if you empower them to do so. Sometimes it can be extremely helpful to pick up the phone and have a quick chat with your social media account manager.
Know how to give great feedback
When you first engage a social media agency, they may take some time to understand your brand, your values, and your tone of voice. This process is normal but can be accelerated by providing specific, timely, and helpful feedback for them to get up to speed. If you’d like more on this, check out our guide on how to give feedback to your social media agency.