Why does Kia only have 3000 Instagram followers? – Free Webinar

by | May 2, 2016 | Blog

Why does Kia have 3000 Instagram followers?

It seemed odd to me too and then I looked over all of their 843 posts from the past 144 weeks and it all comes down to one crucial aspect. Show, don’t tell.

There’s a cafe in Melbourne with 10 times more followers than Telstra. There are two girls who make a body scrub with more followers than Sony, ANZ, Toshiba, Panasonic and Kia combined. There’s a watch company which used Instagram to grow its value to $200m.

Ready to pro_cee’d into the week? #kia #lovemykia #moodymonday #mondayblues

A photo posted by kiaaustralia (@kiaaustralia) on

It’s insane, brilliant and intriguing. Never before could you compete with huge companies but thanks to the level playing field of social media, we have a chance. Show, don’t tell. Instagram is a complicated marketing platform, not an advertising channel, learn that can you can take on anyone. On 20 May I’m going to cover this topic in much more detail in a 60-minute webinar, it’s free and you can register below:

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