Why does Kia have 3000 Instagram followers?
It seemed odd to me too and then I looked over all of their 843 posts from the past 144 weeks and it all comes down to one crucial aspect. Show, don’t tell.
There’s a cafe in Melbourne with 10 times more followers than Telstra. There are two girls who make a body scrub with more followers than Sony, ANZ, Toshiba, Panasonic and Kia combined. There’s a watch company which used Instagram to grow its value to $200m.
It’s insane, brilliant and intriguing. Never before could you compete with huge companies but thanks to the level playing field of social media, we have a chance.
Show, don’t tell. Instagram is a complicated marketing platform, not an advertising channel, learn that can you can take on anyone.
On 20 May I’m going to cover this topic in much more detail in a 60-minute webinar, it’s free and you can register below: