Why does Kia have 3000 Instagram followers?
It seemed odd to me too and then I looked over all of their 843 posts from the past 144 weeks and it all comes down to one crucial aspect. Show, don’t tell.
There’s a cafe in Melbourne with 10 times more followers than Telstra. There are two girls who make a body scrub with more followers than Sony, ANZ, Toshiba, Panasonic and Kia combined. There’s a watch company which used Instagram to grow its value to $200m.