Check out the weekly buzz on our favourite social media platforms, including new features and what’s trending!
4 New Social Updates
Now you can see and control the data that apps and websites share with Facebook
Have you ever browsed a particular pair of shoes on a website and then you’d see the same shoe show up n your Facebook feed? This is because the website you’re browsing has sent this information to Facebook. To shed more light on online advertising practices and how your information is used by advertisers, Facebook introduced a new way to control your ‘Off-Facebook Activity’. With Off-Facebook Activity, you can see a summary of the apps and websites that send information about your activity, including through Facebook Pixel or Login. From there, you can choose to disconnect this information from your account and you can do this for all of your off-Facebook activity, or just for specific apps and websites.
TikTok launches ‘Hashtag Challenge Plus’
TikTok is one of the best platforms to reach out to Gen Z audiences and now, they’ve launched a new e-commerce feature powered by sponsored hashtag challenges, which allows users to purchase Hashtag Challenge-related products within its app. Users are encouraged to post videos using the hashtag and a brand’s products or participate in hashtag viral trends. In addition, products are also shoppable without ever leaving TikTok. As part of the sponsored hashtag campaigns, brands can also run in-feed video ads to appear in between content from users, as well as full-page brand takeover ads that appear when TikTok users open the app.
Twitter launches 6-second video ad unit
Twitter is launching a new 6-second video ad unit, which is now available to advertisers globally. Ads are charged on a cost-per-view (CPV) basis and will only be billed when at least 6 seconds are viewed with pixels at 50% in view. Even though this is promoted as a 6-second video ad unit, this product can actually host assets that are up to 15 seconds in length.
Facebook now lets anyone create an Instagram face filter
Facebook’s Spark AR, a tool for building augmented reality effects, now allows anyone to make custom face filters and other effects for Instagram Stories. While it was previously limited to approved creators, it has been updated to let anyone create and upload their own AR filters to Instagram. In addition, Instagram is also introducing an Effect Gallery tab on artists’ profiles, letting artists display their creations. These designer filters have helped to boost AR creators’ followings (remember Flying Face?), as effects can be only added to a user’s in-app camera once they follow the creator’s account.
4 Things Trending On Social
The fake news going around Instagram has got even celebrities reposting
Ever seen these hoax messages going around your feed, warning you that you must notify the world that you “do not give Instagram or any entities associated with Instagram permission to use my pictures.”? Usually, these type of hoaxes are only spread around by your aunts on WhatsApp, but somehow this particular one even got a bunch of celebrities posting to their Instagram accounts. Celebrities like Usher, founder of Vice Media Shane Smith, and even the U.S. Secretary of Energy have reposted the same message. After realising it’s a hoax, a few of them have deleted these posts but many still remain on the feed.
An Instagram influencer is trying to explain why she’s having a photoshoot about her motorbike accident
Out of the many things that you can do after getting into a road accident, it’s safe to say having a photoshoot is the least important on the list. In a since-deleted Instagram post, Instagram influencer Tiffany Mitchell entirely documented her own accident in a meticulous and surreal photoshoot. While Mitchell might have been “in a haze”, her photographer friend Lindsey Grace Whiddon was not. Whiddon captured the aftermath of the crash in a series of photos, which were actually quite gorgeous and look like they could be part of any advertising campaign. Taking photos of someone immediately after an accident is probably enough to raise eyebrows on its own, the placement of Smartwater really piqued the interest of the internet. Was it all an elaborate plan to sell some water? Three weeks later, Mitchell took down the post and posted a lengthy video on her Instagram story to deny anything fishy about the story.
Trump posted a photoshopped picture of Trump tower in Greenland… what?!
U.S. President Donald Trump has tweeted he wanted America to straight-up buy Greenland from Denmark. And if isn’t as crazy as it sounds, Trump shared a badly photoshopped photo of the Las Vegas Trump International Hotel digitally inserted into an image of a small Greenlandic village. While it isn’t clear where Trump got that photo from, his son Eric Trump also shared the same image on his Instagram account an hour prior, expressing his approval for the president’s big plan.
The internet is going wild over the care instructions of this new Apple Card
Apple has released its very own titanium credit card and as tough as it sounds, it actually isn’t. Apparently, you should avoid contact with denim or leather, which means your card can’t be stored anywhere, considering how most of us carry leather wallets. As aesthetically pleasing as it is, the care instructions are making people on Twitter go wild. Hear this: Apple suggests you keep the card in its own pouch, just like how your sunglasses would have its own pouch for cleaning. Maybe a card like this really needs its own Apple Wallet, which who knows, Apple might just sell you that next month.