Who is Dodo?
Dodo is our favourite Australian internet service provider and also one of our great clients. In addition to broadband internet and NBN plans, Dodo also offers great deals on mobile plans, home phone plans, electricity & gas.
What is the objective?
Drive landing page views to Dodo’s website and improve cost efficiency over time.
How did Eight Clients help?
Driving clicks to a website can be easy, but to achieve a more meaningful action like a landing page view can be challenging. We know it’s not going to be a one-time solution but rather an integrated strategy that will produce long-term, sustainable results for Dodo.
In order to achieve this, we need a combination of relevant content, in front of the right audience, at the right time. We designed engaging social media content for Dodo’s audience and also regularly evaluated our target audience and post performance based on previous reports. You always have a set target market in mind, but when you look at the data, you might find a demographic cluster interested in your product that you never considered before!
To turbocharge our great content and audience targeting, we also employed an ads strategy that will not only generate improved results but also improve cost efficiency over time.
With this plan, we were able to not only achieve the tactical objective of increasing landing page views for Dodo but also successfully shaped the brand’s tone of voice and establish Dodo’s authority among internet users and families.
Why is this great?
Let our data prove it!
Since we started optimising our campaigns to landing page views in late 2019, we found some amazing outcomes:
We’ve tripled our conversion rates, by 188% to be exact.
Our Average Cost per Landing Page View has improved by +78.8%, now consistently below $0.40 since January 2020.