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You can now Go Live on Twitter

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Twitter has updated in a major way: you can now broadcast live video from within the iOS and Android app.

In an effort to go after Facebook Live Video and other streaming services that offer broadcasting functionality, which is when you can hit record and show everyone what you’re doing in real-time, Twitter has launched its live video feature that’s “powered by” Periscope, the company’s dedicated app for broadcasting. But the interesting thing is you can use the feature without installing Periscope or creating an account.

It’ll be interesting to see which brands embrace the new feature and how it’ll impact their regular Twitter engagement.

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