8 Things In Social: 18 January

In Blog by Gwen Tan

Check out the weekly buzz on our favourite social media platforms, including new features and what’s trending!

4 New Social Updates

Instagram updates API to allow direct video scheduling

The ability to schedule anything on Instagram has been a real struggle, and until now you’d have to rely on third-party services that offer the feature. However, that is about to change. Instagram has updated its API to allow direct video scheduling that allows third-party services to build the feature into their apps. However, if you want to schedule a video directly, you will have to find a scheduling service that supports it first, as the API is only open and available to Instagram Marketing Partners via the Content Publishing API beta program. It is currently available for Instagram Business Profiles only at the moment.

You can now cross-promote events in Stories

Facebook is opening up its cross-promotion tools, by allowing its users to share events they organise straight to their Facebook Stories. Event organisers can share directly to their Facebook Stories and at the moment, it is being tested out in the US, Mexico and Brazil. It is interesting how Facebook is pushing this feature straight to Facebook Stories, instead of Instagram Stories, which has 400 million Stories users.

YouTube starts letting users swipe between videos

YouTube has been working on several features that make the mobile user experience better. One of these is a newswipey watch” feature, which allows users to move through videos on mobile simply by swiping through them. Instead of tapping on the next video in a playlist or the next suggested video, users simply have to swipe to the next one. If you swipe back, it takes you to the same position you skipped from in the previous video in your history. This feature has been in the making for several years and it’s finally rolling out to iOS users this week.

YouTube is testing a new ‘Recommended Downloads’ feature

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Five years ago, YouTube started rolling out a new offline video downloads feature to its app and it is available in most countries across the globe and it allows users to download videos to their devices to view at a later time. Now, it seems YouTube is taking it a step further with a new ‘Recommended Downloads’ feature. According to Android Police, this new feature provides users with a list of suggested videos that they “might want to make available for offline watching”. YouTube seems to be making a lot of changes recently and it’s only a matter of time before these features roll out to users.

4 Things Trending On Social

An egg is now Instagram’s most-liked post ever

A humble egg has become the most-liked Instagram post of all time and it has racked up more than 44 million lines, beating the previously most liked photo on Instagram by Kylie Jenner. Posted with the intention to become the most liked post of all time on Instagram, it has truly surpassed its expectations and set a world record. It is the only post from the account @world_record_egg. And guess what? It is verified with a blue tick on Instagram.

Australia has been named the most Instagrammable country in the world

Australia Has Been Named The Most Instagrammable Country In The World

It’s official, Australia is the most #instaworthy #travelgram of 2019. In a survey by Big7 Travel, readers combined with it with votes from a panel of judges came up with the world’s top 50 most Instagrammable countries for 2019. With some of the most beautiful beaches in the world, lush green rainforests and red sandy deserts, it’s easy to see why Australia took out the top spot. Among the top five are Hong Kong, Canada, Indonesia and South Africa.

Burger King refuses Trump’s free advertising and calls him out for his typo instead

Burger King Refuses Trump’s Free Advertising, Dunks On Him For Typo Instead

Last week, the Clemson Tigers became America’s college football champions with a huge win over Alabama. It was a big deal and they were recognised for that achievement with McDonald’s burgers at the while house, allegedly at the courtesy of President Donald Trump himself. Yep, you heard that right – President Trump just fed a sports team 300 Big Macs at the White House. Just when you thought it was over, Trump took it to Twitter after welcoming the Clemson Tigers to the White House, saying he purchased “1000 hamberders” for the triumphant team. Rarely does anyone say no to free advertising but the major fast food brands included in that spread decided not to publicise about the unexpected appearance of their grub in the White House. While Wendy’s and McDonald’s kept quiet, Burger King unleashed a tweet capitalising on Trump’s typo. They are out of hamberders now.

The #10YearChallenge is going viral on Instagram

This week, people are posting and sharing photos of themselves now, side-by-side with ones of themselves a decade ago. It is weirdly fascinating and it’s called the #10YearChallenge. The older photo is somewhere between 2007 to 2009, depending on what the user can find; the more recent is a 2018 or 2019 shot to show if not how hard aging has hit them, then to show just how much – or how little – they’ve changed in other ways over the last 10 years or so. Of course, celebrities have gotten in on the game too and if anything, most of them genuinely look the same now than they did 10 years ago. Check out some of the best celebrity #10YearChallenge here.