By the time you finish reading this sentence, the 8-second human attention span has probably already dwindled down by a few microseconds. This means that digital marketers have to constantly compete for attention on social media.
The reality is – If you want to get people’s attention, you have to work for it. Your consumer has a million other things he/she can watch, view, and do. So how can you keep their attention on you, when you also have a million other things to do?
You’re busy managing your busines and you don’t have the time to take a writing class or learn how to edit videos.
Sounds like you? Then it might be time to hire a content creator (or a social media agency like us!) for your brand.
In this article, we’ll show you how to hire a content professional and what to look out for. Here are 7 tried and tested tips on hiring your next social media content creator.
1. Determine the kind of content you need
Before going on your search, you should at least have an idea of what kind of content you want to put out. Is your strategy more on blogs or photo posts? Videos or graphic design posts? There are tons of freelancers who specialise in these types of content. Take some time to strategise and outline the scope of work- it could save you and your content creator from a massive headache.
If you’re starting from scratch, consider hiring a social media agency (ahem) to make your marketing plan for you. They can also provide the content you need, whether in-house or outsourced.
2. Know where to find them
Once you know what kind of content creator you’re looking for, meet them where they are. Here’s a little cheat sheet: You can find almost every type of professional on sites like LinkedIn, Upwork and Fiverr. Designers and photographers usually post their work on Instagram, while video producers’ works are more likely to be on Facebook and Vimeo. Try looking for them with relevant keywords and #hashtags like “graphic designer Sydney” or #melbourneart. When in doubt, you can just Google it!
You can always go the proactive route by putting up a job posting on Facebook, LinkedIn, Upwork and other freelancing sites.
3. Compare your options
Explore your options. Round up a good list of 5 content creators you’re interested in and weigh out their pros and cons. Are they able to work the hours that you want them to? Can you afford their rate?
Ultimately, it can all come down to whether they fit your budget. You might love to work with this certain artist, but it could be at the expense of half your salary. It’s always best to broaden your options.
4. Get to know their work
After picking one or two from the bunch, get to know them a little bit more. Ask about the brands they’ve worked with or the software that they use or even their favorite ice cream flavor. Creators with a formal portfolio make it easier for clients because it proves that they already know how to adapt to different brands’ messaging.
It’s also a great time to vet if they’re a true fit for your brand. Reflect on whether their values, work style, and attitude align with what your brand stands for. Remember, when you’re hiring a content creator, you’re not just hiring a worker, you’re hiring a person – and people are complex.
5. Communicate your budget and expectations
When hiring a freelance creator, transparency is key. Communicate the exact deliverables you need and your respective budget for them. They should know how much to charge you if they end up doing extra work to avoid unpaid scope creep. Remember, freelancers have other clients they need to allocate time for!
To save the both of you time, make the brief easier to digest by creating a brand manifesto along with a moodboard and some pegs. Trust us, your creator will thank you for it. Yes, verbal instruction is needed, but showing instead of telling will make sure everyone’s on the same page.
6. Set your systems
So you’ve briefed your content creator on their scope of work and they’re ready to get cracking. Have you decided on which platform you’re going to communicate on? How about where they’ll send the deliverables?
When commissioning freelance professionals, it’s always time-efficient to give too much instruction than too little. Coordinate with your content creator about their process so you know exactly when to chime in and give feedback. It’s also really important to make sure there are proper contracts in place before you hit the ground running.
7. Trust your content creator
Hiring a content creator is one thing, maintaining your relationship with them is another. If you want to have a long-term affiliation, you have to love their work and they have to love working with you.
One way to strengthen your work relationship is by giving them specific feedback. Nowadays, giving feedback like “Make it pop” or “I’m not sure what I want but I know it’s not this” are can really frustrate your freelancer. To avoid going in circles, highlight specifics to guide the creator instead. Try something like: “I love the playful editing of the video, however, I think the effects are too frequent and might take away from the message. Maybe we can remove the flashing text effects at 10:38?” Your freelancer will love you for being specific.
Another cause for tension is the lack of trust. If you find yourself having trouble letting go of creative control, remember that you picked this content creator for a reason. And you should trust their creative vision. Of course, you can request micro tweaks here and there; what’s important is that you find a balance between guiding them and giving them the freedom to work.
If it sounds like too much…
You could skip all of these steps and simply hire a social media agency! Agencies like us take care of everything social media marketing- from content strategy to content creation- so you can focus on what you do best. Contact us at firstname.lastname@example.org for quotes and inquiries.