Should My Brand Post About a Social Cause?

Should My Brand Post About a Social Cause?

When the Black Lives Matter movement exploded across social media, many brands were caught off-guard. It’s a great case study, and a moment to reset and relearn how to interact with causes as a brand. Many brands (and white people) threw up a black square in...
Fail better? Get F****d

Fail better? Get F****d

A little while ago, in the midst of a particularly difficult project, a friend sent me an essay based on Samuel Beckett’s oft repeated quote. Of creativity Beckett said, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” It’s a beautiful...
The Power of Embarrassment

The Power of Embarrassment

When was the last time you were embarrassed? I’m talking red-faced, stammering embarrassed.  There was a time there when we millennials all called ourselves Liz Lemon because of our propensity for awkwardness, but we still insulate ourselves from the kind of...
AR Filters Now Available on Facebook

AR Filters Now Available on Facebook

In August last year, Facebook took the breaks off Spark AR. The powerful software allowed anyone with the technical know-how to create an augmented reality filter for Instagram.  Now, AR filters are available on Facebook.  Spark has been available to a...
SEO During a Recession

SEO During a Recession

One of the most frequently asked questions we get is “what’s the best marketing tactic to pursue in a recession?” That’s after, of course, “wtf just happened?” There’s no simple answer to either question, but SEO is a strong contender for the former. If you’re looking...