What is pent up demand and how can you leverage it?

What is pent up demand and how can you leverage it?

Unless you’re an economist, or an extremely exciting dinner guest, pent up demand probably isn’t in your day-to-day vocab. Let’s take a quick look at what it is and how businesses can plan for and leverage it to recover from the COVID downturn. Pent up demand: a...
Should My Brand Post About a Social Cause?

Should My Brand Post About a Social Cause?

When the Black Lives Matter movement exploded across social media, many brands were caught off-guard. It’s a great case study, and a moment to reset and relearn how to interact with causes as a brand. Many brands (and white people) threw up a black square in...
Fail better? Get F****d

Fail better? Get F****d

A little while ago, in the midst of a particularly difficult project, a friend sent me an essay based on Samuel Beckett’s oft repeated quote. Of creativity Beckett said, “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” It’s a beautiful...
The Power of Embarrassment

The Power of Embarrassment

When was the last time you were embarrassed? I’m talking red-faced, stammering embarrassed.  There was a time there when we millennials all called ourselves Liz Lemon because of our propensity for awkwardness, but we still insulate ourselves from the kind of...
AR Filters Now Available on Facebook

AR Filters Now Available on Facebook

In August last year, Facebook took the breaks off Spark AR. The powerful software allowed anyone with the technical know-how to create an augmented reality filter for Instagram.  Now, AR filters are available on Facebook.  Spark has been available to a...