What sets the best brands apart on social media?

What sets the best brands apart on social media?

Is their content better?  Do they have nicer animations? Are their audiences better refined? Are their captions more engaging? Or, is their strategy better? Strategy in social media is the single most important aspect of a powerful social media presence. Strategy...
Imagine this…

Imagine this…

Yesterday you contacted a builder for a quote on your kitchen renovation and today they show up with a sledge hammer, making changes to your benchtop. Do they know about your morning coffee routine? How tall are you? Your dominant hand? Or how you love facing West,...
Better than a puppy?

Better than a puppy?

My Instagram feed is mainly photos of cute dogs, some business quotes, delicious-looking food, Formula 1 cars and negronis. So what’s better than all of that? Well, not much really. The platforms are pretty smart and have developed AI learning to serve us content...
5 Questions to ask your next social media agency

5 Questions to ask your next social media agency

If you’re on the hunt for a new social media agency, here are some helpful questions to help you choose the right agency to partner with. Who will be working on my account? Ever been sold into an agency only to find that the intern is the one doing all of the...